Afterglow By Sweetgrass Productions & Philips, An Epic Glow-In-The-Dark Ski Movie That Changes Your View On Advertising
Afterglow By Sweetgrass Productions & Philips represents 12 minutes of breathtaking footage shot entirely at night and in ultra high definition, deep in the backcountry of British Columbia and Alaska which raises the bar in advertising. Philips teamed-up with Sweetgrass Productions and the Swedish agency Ahlstrand & Wållgren to promote their new Ambilight TV and the result was probably ‘the most cinematically profound ski movie ever made’.
What better way to highlight the color and light technology behind Philips’ new Ambilight television than using the white canvas of a skiing scene filmed in strong contrast of the night? Capturing the world’s best skiers (Pep Fujas, Eric Hjorleifson, Daron Rahlves, and Chris Benchetler feature within the film) on an illuminated nighttime ride through the extreme heights of the frosty wilderness was probably the best idea to show off the TV and also a way to stand out for an advertiser like Philips.
Achieving this amazing footage wasn’t easy or cheap, though: it took a whole arsenal of equipment and a highly collaborative effort to reach such visually stunning results. The crew illuminated ski runs as long as 2,500 feet using washing-machine-size lights that were airlifted—along with scaffolding, wires, and generators—onto four-by-four-foot platforms. Octocopter drones and on-the-ground cameras captured skiers clad in LED-studded jumpsuits, leaving bright contrails of billowy powder behind them.
Check out this adrenaline-fueled hit with its athletic feats, dazzling interplay of light and color, and cinematic skill. As its producers say, “this is the new way of marketing products”.