As of 2023, over 5.3 billion people worldwide have access to the internet. This vast number makes up 65% of the world’s total population. This figure will increase in the coming years. Most people use the internet to get information about the topic, product, service, or business they are interested in. The most effective source for them to get their desired information is websites working on a specific niche.

Moreover, businesses must also make their mark online to become easily discoverable.

Having a well-designed website online is highly important for business. An effective website design allows businesses to showcase professionalism and helps them ensure optimum user experience (UX). It is worth mentioning that modern-day netizens are highly concerned about the UX offered by the websites they access online.

If a website fails to offer optimum UX to visitors, you will see most of them leaving it without paying attention to the content posted on it.

In addition, search engines also consider optimum UX and friendliness of websites with various devices a huge ranking factor. Hence, any flaw or absence of an essential design element can seriously affect the ranking of a website on search engines.

Therefore, website owners, digital marketers, developers, and designers should be aware of essential elements that should be included in a website design.

This article discusses a few essential elements that should be included in a web design.

Reading this will help your website look more professional and offer optimum UX. Further details are given below.


The first thing displayed right on the top of the home page or any other web page is the brand’s logo. A logo serves as the visual identity of any brand or business. It is the first thing visitors notice, and a website has only 7 seconds to impress them with its logo. The logo used on the website should be highly compelling to make the audience go through the content.

Moreover, it should be usable across platforms. A logo maker can help you design creative logos that inspire visitors. You can take the help of an efficient online logo creator offering multiple design templates and features to help you come up with a logo that complements your website’s design.


Navigation functionality is the second highly essential element often shown on a website’s header. It helps you ensure the proper working of your website. It also allows visitors visiting your website to land on your website’s other pages. The navigational structure should be simple, and a sensible hierarchy should be followed while listing links to various pages. You can either follow an alphabetical approach for this purpose or list pages according to the likeliness for their use by visitors. Having a clear and simple navigational structure will help you ensure optimum UX.

Written Copy

Many website owners and digital marketers don’t consider written copy an essential design element. However, it is the most critical on-page element that helps users understand the purpose of your website, business, products, and services. It also helps you tactically embed CTAs and keywords that are important for SEO. If used in a well-balanced way, great visual design and written copy can help you generate conversion and transform visitors into customers who would likely return to follow your CTAs again. Make sure you place large text blocks strategically and make them work cohesively with the visual design elements to get great results.


Nobody can ignore the importance of visuals in the website’s design. The role of visuals, including images, icons, graphical shapes, and videos, is to complement the design and make tactical use of space to ensure an impressive look of websites.

Most visitors prefer paying attention to visual content instead of large text blocks.

Hence, you must choose images and icons that effectively complement your message. Using graphical shapes and white or negative space smartly with images and icons can help you integrate text and other visual elements perfectly.

The extensive use of videos on websites has also become popular amongst marketers to help visitors get a clear message.

Fonts, Colors, and Layout

Finally, we discuss a few essential web design elements to help you understand their importance. Coming to fonts first, the appearance of the written copy relies on the fonts you choose. There is no need to choose too many fonts. Keeping a single font for various types of text can be good.

However, you should choose 2 or 3 at most and follow a hierarchy using various font types. Colours also play a key role in giving the ideal visual representation of a website.

However, the colours you use should complement your brand’s logo and overall vibe. Finally, the layout is how you decide to arrange the content. Ensure proper use of fonts, colours, and negative space while deciding the layout.