We all love a good deal; that can explain why Black Friday is the most happening holiday for businesses and shoppers alike. Sales for businesses spike as their customers utilize the opportunity to get their favorite products, or Christmas gifts for loved ones, at lower than original prices.

But with so many businesses offering Black Friday deals, how do you ensure that your sale stands out to your customers?

We are here to make that simple for you! Here is a list of steps to successfully promote your Black Friday flash sale online:

1) Post on social media

Social media is where your customers spend most of their free time. Therefore, a strong social media promotional campaign is the best way to let them know about your sale.

Start by creating posts that let people know about the offers, items, days, and timings of your sale. Make these posts regularly so that those who missed the previous posts can know about your sale too. Consistent Black Friday posts will also help your audience remember the sale closer to its date. Customize a template from the many professionally designed Black Friday templates available on PosterMyWall, and publish your social media content in no time.

Post other content in between your Black Friday posts to avoid being too pushy.

Write catchy captions, with words such as “last chance” and “limited-time offer” to create a sense of urgency around your sale. For instance:

  • Thank God It’s (Black) Friday! Get all your favorite items at 50% off while you can!
  • Whoever said money can’t buy happiness didn’t know about our Black Friday sale. Rush to our stores NOW to get your hands on the season’s hottest trends!
  • This is your last chance to do Christmas shopping without breaking the bank. Our Black Friday is ending this Sunday!

This will prompt your audience to act fast and shop from your flash sale before someone else bags the things that they like from your collection.

We also recommend adding hashtags relevant to Black Friday, such as #BlackFriday2023 or #BlackFriday deals, in the captions of your posts. This way people who do not follow your social media accounts but are on the lookout for great Black Friday deals, can also know about your flash sale.

2) Partner with industry influencers

Influencers have a close bond with their followers because they are relatable. So, when an influencer promotes a product, people are more likely to buy it. This feels more like a friend talking about something actually worth buying, as opposed to a salesperson or an ad pushing you to buy something.

So, if an influencer in the industry of your business has a strong following of your potential customers, partner with them to promote your flash sale.

Provide them with the important details, such as the deals, dates, and timings of your sale, and then allow them to convey these to their audience in the way they deem fit.

3) Inform your website visitors

If you are hosting the sale on your website, you should promote it by:

  • Displaying your Black Friday offers on the homepage to announce the sale. This is the online equivalent of putting a poster of your sale on your physical store’s window front.
  • Putting a countdown timer on the website to create anticipation and excitement around the sale.
  • Creating a pop-up that asks people for their email so that you can give them reminders of the sale and notify them when it goes live.
  • Offering exclusive deals, such as a gift with purchase, free shipping, and codes for further discount, to long-time customers

This way the frequent visitors and shoppers on your website will be tempted to shop on Black Friday as well.

4) Run an effective email campaign

Send personalized emails to your list of email subscribers a few weeks in advance of Black Friday, and watch your sales skyrocket! Key things to add to your campaign include:

  • Eye-catching subject lines. They will convince your target audience to open the emails you send them.
  • A link to add the event to their calendar. This way they will be notified when the sale goes live.
  • Engaging visuals with bold colors. They will deliver information about your sale much more efficiently than chunks of text.

With PosterMyWall’s Email Maker, you can design and run effective email campaigns with ease using our professionally designed and easily customizable email templates.

5) Create a shopping guide

Since the flash sale only lasts a few hours or days, your customers might not have enough time to browse through your store or website to find the things suitable for them. Take this hassle away from them by creating shopping guides or lists with titles such as “our bestsellers”, “holiday gift guide”, and “steal deals”.

Create buyer personas or profiles of your potential customers, including their age, occupation, attitudes, pain points, and spending patterns, to help you curate a set of shopping guides for your different types of customers.

Then you can post these guides on your social media, add them to your website, and send them to your email list for the convenience of your potential customers.

Your shopping guide will also make them much more excited for your flash sale when it comes around.

Conclusion

Nailing your Black Friday promotional activities may seem daunting. After all, it is a holiday dedicated to sales, and every other competitor business will be out to get your customers. Worry not, because by following the steps we mentioned, you can confidently stand out among the crowd!